The Art of Storytelling

First of all, I have to say, I wish you a happy Friday! Because it is Friday, and because it is a sunny, crisp and gorgeous Autumn day outside where this Tribe Scribe (yours truly!) is hanging, I've decided to keep the mood light with today's nugget of inspiration: let's talk a little bit about storytelling. Storytelling is an art. A gift. It is simple, yet can be incredibly powerful. I've oftentimes found myself marveling at the storytelling skills of friends and strangers alike...wishing I could tell a story as eloquent and captivating as them. Learning from them. And then one day I came across this lil' snippet of brilliance: Capucha. We can all learn a thing...or three...from Capucha. Ready to learn? 

This pint-sized gal tells (as the caption on the video says) "a breathtaking story, starring baby monkeys lost in frightening trees, a witch, crocodiles, a tiger, a 'popotamus' and a lion, and even a 'tremendously very bad mammoth'. There are also magic powers and an orange ring, but sometimes, "something goes amiss". Bring your popcorn and enjoy the show."

Once upon a time... from Capucha on Vimeo.

Whoa. I know, right?! Capucha's so cool. Her vivid, uninhibited storytelling gives us chills. She is beyond-free, imaginative, bursting with creative spirit and captivating. We want to be like Capucha when we grow up.

Why is this relevant to you? Yeah, I can read your mind. And I'll give you an answer. It's simple: every single day we're telling stories. You don't just have to work in the advertising world, Mad Men-style to tell stories on a daily basis (although we do appreciate the hyperbole and passion in their delivery). For example - and to connect this in some way, shape, or form to Ethnotek - yesterday I was wearing my Raja Pack around and had the opportunity to tell a curious individual or two the story behind the bag, and further - the custom Peruvian THREAD on my bag. I also told a story today when the barista at the coffee shop asked me to tell her more about the 'move slowly' tattoo on my wrist. We are all telling stories daily. Some of us hourly. Or, minute-ly even. 

At Ethnotek, we value the art of storytelling deeply. In fact, stories are the reason we do what we do. At the very core, we are telling the stories of our artisans - each textile tells a story...and this story creates a connection between people near and far. We see the bags we sell as functional storytelling vessels. And, as we mentioned in our Creating Connection post the other day, we experience sheer bliss when you share your stories with us. So, please, please, please share...we welcome you to participate in the art of storytelling with us on facebook

Hope you enjoyed Capucha's story. As we head into the weekend, I'd challenge you to share your stories unabashedly. Harness that inner Capucha. 

Thanks for hanging with us, 

Tribe Scribe

P.S. Hang with me as I go off on a mini-tangent. Seth Godin, marketing guru and on our top 5 lists of 'awesomely-super-smart dudes', speaks of storytelling often in his blog musings. His ode to storytelling is one of our favorite posts, but that is for another day. If you have time, read up.

September 14, 2012 by Tribe Scribe
previous / next

Leave a comment